INTRODUCING THE NEW TOPGOLF LOUNGE
A premium virtual entertainment concept creating unforgettable experiences for all
ABOUT
A gathering place for friends, Topgolf Lounge will be the ultimate bar and gaming experience, intended to connect people in meaningful ways. Expanding Topgolf’s traditional venue footprint into urban areas, each Topgolf Lounge will feature live sports on massive flat screens, industry-leading Full Swing simulators with a broad selection of virtual games, lively music and locally curated dishes, hand-crafted desserts and cocktail selections. Topgolf Lounge will provide a premium, modern esthetic with comfortable lounge seating, all designed to promote unforgettable experiences. The first Topgolf Lounge is set to officially open outside Seattle, Washington later this year.
MEDIA CONTACTS DATABASE
ESPN:
The first media contact for the media kit will be ESPN. Many people who watch ESPN are going to be interested in what Topgolf is doing. This is also sports related and ESPN has covered Topgolf stories before. This would give a broad coverage of the new Topgolf Lounge and how it will be placed in over 50 locations within the next five years. Also, since Topgolf Lounge features technology used by professional golfers, it could also be tied into sports fans interests. There is no direct name associated for sending press releases to ESPN. ESPN’s Media website mentions how all press releases should be sent to espnpr@espn.com.
The Seattle Times:
The second media contact will be John de Leon, the metro editor at The Seattle Times. He works on the local news outlet. This outlet is the most read in the state. I chose the local outlet instead of the sports outlet to be able to reach a wider audience. Since the Topgolf Lounge will be launched just outside of Seattle, this media outlet is great for Seattle and surrounding areas. This is an entertaining story and more people would want to read about it in the local section of the news. This would be a great contact because this is extremely relevant to the city of Seattle. Topgolf Lounge will bring new jobs, search for distributors and creates entertainment for those close to the city. The Seattle Times is the most popular news outlet in Seattle.
The Spokesman-Review:
The third media contact will be from The Spokesman-Review. This media outlet is based just outside of Seattle in Spokane. It has the second highest readership in the state, which will reach many people in the surrounding area. I would contact the local media branch at news@spokesman.com. I think it is a good choice because the readership is so high. This is also a good choice because the news is relevant to the people in this area. People will want to know what is happening in the area. Topgolf Lounge brings in many jobs and business opportunities for local distributors, which is good for the local economy.